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Product Strategy

How to create a compelling product strategy.

7+ hours of hands-on theory and practice to learn what is product strategy and a step by step process to draft one, get buy-in for it, and ensure it guides execution across the product organization.


Become a Master at Product Strategy

Almost every product management knows they should be thinking and acting strategically but find themselves overwhelmed by the operational aspects of the job and a lack of strategic perspective in the rest of the organization. The questions are as common as they are difficult. What is a strategy in the first place and how do you capture it? How do you get feedback aligning it across the organization? How can your product strategy influence important decisions?

Imagine confidently defining a comprehensive product strategy and getting buy-in from all levels of the organization, finally being seen as the leader the team expects you to be. You're able to effortlessly lead strategic decisions on the product team and highlight your strategic contribution to leadership.

In this workshop, we'll define strategy as part of a comprehensive model addressing the "ends" you'd like to achieve at multiple levels of the organization. We'll show you step by step how to create a draft product strategy, get buy-in for it, and ensure it guides execution across the product organization.

Who is this workshop for?

This workshop is for aspiring and practicing product managers and product leaders who want to increase their strategic contribution to their teams and organizations. What do you get?


  • 7 hours of interactive instruction delivered in single or multiple sessions (see schedule for details)

  • 1 follow-up coaching session to help you apply what you learn


Your Instructor

In his 20-year career, Greg Prickril has delivered products at IBM, Microsoft, and SAP. He's also helped hundreds of PMs improve their prioritization fundamentals in courses and workshops around the world. Workshop Agenda


  • What is strategy?

  • How is strategy related to vision, goals, and objectives?

  • Who is accountable for product strategy?

  • Defining Success

  • Defining the Path to Success

  • Aligning with other Strategies

  • Presenting Your Product Strategy


Email Request to Management Template

Adapt this template to request support for attendance from your management.

Product Strategy Letter to Decision-maker
.docx
Download DOCX • 13KB

Workshop