Moving Beyond
INNOVATION
Innovation is overrated!
Why do so many “innovative” products fail to grow?
Because innovation alone doesn’t win markets—differentiation does. In a world crowded with features, technologies, and hype, buyers make decisions based on what they understand and value, not what’s new. This brief challenges the obsession with novelty and refocuses on the commercial outcomes that actually matter: clear positioning, relevant differentiation, and—when possible—durable moats.
Download this 2-page strategy piece to sharpen your product thinking.
Whether you're a founder, product lead, or GTM strategist, you'll walk away with a clearer lens on how to turn internal innovation into external impact. No jargon. No fluff. Just a concise, opinionated guide to building products that stand out—and stay ahead.
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