Summary

• The relationship between Product Management (PM) and UX is often suboptimal, with late engagement of UX being a key issue.

• UX is not just about making products visually appealing; it's about optimizing user interactions and experiences.

• Clear roles and charters are needed to define responsibilities for design and product success.

• Product managers are accountable for maximizing business value across the product lifecycle, aligning efforts of UX, engineering, and sales.

• Strategic alignment between PM and UX is crucial for effective collaboration and achieving business goals.

• UX strategy should align with broader product and organizational strategies, with specific, measurable goals.

• Metrics for UX success can include usability, user engagement, satisfaction, and reducing support costs.

• PM and UX need better communication, empathy, and earlier collaboration to align on strategic goals and deliver successful products.