Metrics

the additional benefit or satisfaction a customer gains from purchasing a product or service at a price lower than the highest price they are willing to pay.

The number of users who are considered active during a day. There are complementary metrics measured using different time periods, e.g., weekly, monthly.

The rate at which a company is gaining qualified leads.

The percentage of leads that become paying customers.

Individuals or organizations that have shown interest in a company's product or service.

The classification of leads based on their stage in the sales process.

The number of users per month who meet the organization's definition of "active user", e.g., spends 8 minutes per week on site, views messages on mobile apps at least twice per day.

The number of unique individuals who visit a website within a month.

The number of months it takes to earn back the customer acquisition cost.

Measures the revenue growth or contraction from existing customers over a specific period, usually a year. It reflects how well a company retains and expands revenue from its customer base, factoring in upsells, cross-sells, downgrades, and churn.

The net change in monthly recurring revenue, accounting for new, expanded, churned, and contracted revenue.

A measure of customer loyalty and satisfaction.