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Product Decision Canvas

The Product Decision Canvas is a variant of the Lean Canvas designed for product people and startup founders. It helps product team identify "deal breakers" in their product business models early in the discovery process, even before formal product discovery begins. It can also provide highly valuable insight into existing products.



This example based on the Zoom conferencing service is optimized to help product managers understand the value of the Product Decision Canvas.

Click the audio control at the bottom right of the player if you don't hear sound.

Sound interesting? Explore using the canvas for your product idea in our FREE ONLINE COURSE.

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