Product Management and UX have the potential to be a powerful duo, working together to add strategic value to the product team.

However...

too often, these disciplines are NOT collaborating as closely as they could be. We commonly hear frustration from both sides:
 

• UX feels like they're brought in late as a "service" rather than a design partner

• PMs feel like UX doesn't understand stakeholders and priorities that aren't UX-related

• UX feels PM ignores or undervalues user research and testing

• PMs feel that UX  research, design, and testing reduce delivery velocity

We've developed a workshop designed for PM/UX teams to help them:
 

• Align on roles and accountabilities

• Engage more effectively strategically and operationally

• Learn to trust and communicate more effectively

• Improve their engagement model to ensure better collaboration

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The workshop is highly interactive, educational, and fun! There will be no charge for this session.

Workshop Summary
 
Virtual Session, February 22nd from 9:30 - 16:00 CET
Audience: Pairs of senior PMs and UX professionals from same organization

Workshop Objectives

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• Propose a reference model of PM/UX accountabilities and intersections

• Explore the role of UX in product strategy

• Identify common problems and formulate solutions

• Create a follow-up plan to directly impact work engagement