Metrics

The average revenue generated per user or unit.

The ratio of the cost of acquiring a customer to the lifetime value of a customer.

The rate at which a company uses up its cash reserves or cash balance.

The total recurring revenue that a company can reliably expect in the future.

The total number of individuals with whom a company has established some form of communication.

The number of leads or prospects that take a desired action, turning into customers.

The total cost of delivering a service to a customer.

The average expense required to acquire a new customer.

A measure of how actively engaged customers are with a product or service.

An indicator of customer satisfaction and potential for churn.

The total revenue a company can expect from a single customer account.

Customer Retention Rate (CRR) measures the percentage of customers a company retains over a given period, reflecting its ability to keep customers coming back. It's calculated using the following formula: